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The Gerrards don’t just want to create a hot app — they also want to help address the low marriage rates in the black community by making it easier for black singles to meet up.
Pew found in 2012 that 36% of black people over the age of 25 had never been married, up from 9% in 1960.
The operation is based in Brian’s small apartment in Fort Greene, Brooklyn, where basketballs roll around in the living room and old record covers hang on the wall.
Their progress is tracked on a whiteboard, which lists the tasks of various team members and two questions scrawled in teenage-boy handwriting: “What did you accomplish yesterday? ” There is beer in the fridge, an Oculus Rift virtual-reality headset near the TV, and the bathroom is what you would expect from a 20-something dude in Brooklyn.
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Read More: The problem can go far deeper than an inability to find dates.By comparison, 16% of whites over 25 had never been married.Non-black people aren’t prevented from signing up for Bae, as the app doesn’t ask your race when you create an account.Bae works pretty much like Tinder, but tailor-made for black users.The Gerrards came up with the idea after they realized how difficult it is for black singles to find dates on existing platforms.
The Gerrards have three full-time and three part-time employees.